Dating Your Vintage: Doin' Business

Grab your briefcase, we're looking at official documents!

Sometimes, vintage research brings you to a collection of transformative runway photos, to a gallery of breathtaking editorials, or maybe to a fascinating little backstory on the romantic origins of a now-defunct label. Other times, it just brings you to trademark filings. Glamorous? No. Helpful? Very. 

Registering a business and its trademarks is all part of the public record, which means any business filings made should be available for you to see online. Of course, actually finding them isn’t always so straightforward. I’ve figured out some of the best ways to guide search engines towards what you’re actually looking for, and what to do with the information once you’ve found it. Let’s get into it!